The Plot

Affect for effect

Why to use emotion in data communication

Apr 16 • Evelina Parrou

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March 2026

The story arc, in practice

How to use the narrative structure in real-life data projects

Mar 19 • Evelina Parrou

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February 2026

Give me 20

Learnings from a 10 years+ data storytelling journey

Feb 19 • Evelina Parrou

19

2

January 2026

X is like Y

Moving beyond "football fields" to analogies that stick

Jan 15 • Evelina Parrou

9

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December 2025

At a crossroads

The future of our field and this newsletter. Focused on what matters.

Dec 18, 2025 • Evelina Parrou

10

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October 2025

Heartbreaking data storytelling

The behind-the-scenes of a data narrative on one of the most common fetal anomalies

Oct 23, 2025 • Evelina Parrou

19

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A different database

Introducing the ONE Data Agent—a new way to access public data

Oct 9, 2025 • Evelina Parrou

7

September 2025

Your cheat-sheet for impact reports

Narrative, data and design—three simple steps towards an impressive impact report

Sep 18, 2025 • Evelina Parrou

10

1

Starting with numbers

Gentle ways to add data to your or’s communications—no design skills required

Sep 4, 2025 • Evelina Parrou

10

August 2025

Counting iterations

We don't count feedback rounds—should you?

Aug 21, 2025 • Evelina Parrou

10

June 2025

Breaking colour rules

Is the way we colour charts about to get a makeover?

Jun 5, 2025 • Evelina Parrou

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5

May 2025

Theory, imitation, practice

What a book written 2 millennia ago can teach us about our work

May 22, 2025 • Evelina Parrou

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