Hi, and welcome to The Plot.

Read this short page to learn more about the publication, how it could fit into your reading routine, and a little about me!

👉 The What

The Plot is a weekly newsletter that will make you a better data storyteller. Here we explore projects, reflect on ideas, and learn tips that can help you improve your work. With each edition, we aim to inspire you and provide practical tricks you can implement right away.

This newsletter is for you if:

  • You communicate data in your work (or hobby!),

  • You understand that data communication and design is a multi-disciplinary field,

  • You like diving deep into projects, big and small, and love learning new things.

🛠 The How

Each edition of The Plot will reach your inbox on Thursday at 3 pm CET. The posts will be delivered right to your (virtual) doorstep, but you can also access all of them here as they are published. The linked page includes all the archives too!

You’ll be able to respond to each post via email or leave a comment on Substack, and I hope you will!

👩🏻‍💻 The Who

I’m Evelina, a data storytelling and design expert based in Paris, France. Like most people in this field, I didn't start my career doing data communication or design. I went through a journey of learning the intricacies of finance, the thrills of event design, and the joys of public speaking before I fell in love with data visualisation. My experience in these different fields allows me to create unique and robust data stories and also fuels this newsletter.

Today, I run Parabole Studio, where we help mission-driven organisations communicate their impact through engaging data stories. Our clients span from large companies to startups, agencies, and NGOs. We design impact reports and infographics, run trainings, and even contribute to physical dataviz projects like this one.

If you’d like to grab a (virtual) coffee or tea and chat, feel free to reach out!

All the best,
Evelina Judeikytė
(pronounced yu-day-key-tay)

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The newsletter that will help you become a better data storyteller. In your inbox every Thursday at 3pm CET.


I'm an information designer & storyteller, founder of Parabole Studio based in Paris. We help mission-driven organisations communicate their impact through engaging data stories.