Jul 20Liked by Evelina Judeikyte

Useful, thank you! As YouTube creator, where people will click off if not immediately engaged, I’ve spent months rewriting the hook to the video. In the last documentary I published this month, I tried over 10 completely different hooks before settling on one! I love the reminder to bring that intentionality to viz, too! And I really like the example you give here :)

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