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Useful, thank you! As YouTube creator, where people will click off if not immediately engaged, I’ve spent months rewriting the hook to the video. In the last documentary I published this month, I tried over 10 completely different hooks before settling on one! I love the reminder to bring that intentionality to viz, too! And I really like the example you give here :)

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Thank you! What kind of hook do you use most often in your YouTube videos? :) It's definitely not easy to find the perfect what, but I find that playing around with different openings is super fun 😀

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I’m still learning (haha perhaps that’s why it takes so many iterations)! But the one I settled on for this documentary was throw them directly into a story they’ve never heard about a character they know well (just like your example, actually!)

The hope was to prove to an audience that is suspicious of clickbait that I have something new and interesting for them.

We’ll see how it performs, and if it works the way I hoped!

https://youtu.be/XuAysx7kZeU

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