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David Mora's avatar

Useful, thank you! As YouTube creator, where people will click off if not immediately engaged, I’ve spent months rewriting the hook to the video. In the last documentary I published this month, I tried over 10 completely different hooks before settling on one! I love the reminder to bring that intentionality to viz, too! And I really like the example you give here :)

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Evelina Parrou's avatar

Thank you! What kind of hook do you use most often in your YouTube videos? :) It's definitely not easy to find the perfect what, but I find that playing around with different openings is super fun 😀

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David Mora's avatar

I’m still learning (haha perhaps that’s why it takes so many iterations)! But the one I settled on for this documentary was throw them directly into a story they’ve never heard about a character they know well (just like your example, actually!)

The hope was to prove to an audience that is suspicious of clickbait that I have something new and interesting for them.

We’ll see how it performs, and if it works the way I hoped!

https://youtu.be/XuAysx7kZeU

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